I continued to watch the collusion of everything I once considered matter as it spun before me, obliterating any definition. It was the serenity found in the eye of the hurricane.
“While you’re waiting for the world to react to your revolution, there is still much you need to understand about marketing to the world that awaits you,” he said. “You asked about God earlier. Do you know how the Israelites referred to God?” he asked.
“Yahweh, right?”
“That was a later interpretation. What did it come from?”
“Um, Jehovah?”
“Again, that was a later term used to signify it. Where did it come from?”
“I give up.”
“They said that it was a name that could not be named.”
“But it was named,” I argued. “They called him Jehovah.”
“They put a name to it when the mystery became too great for them to wonder at any longer. It was based on four Jewish letters, Ye, He, Vav, and He.”
As he spoke the words, the room seemed to pulse. There was still no definition to anything that I was seeing, but with each syllable that he uttered, the room seemed to change.
“What do they mean?”
“I thought you’d never ask. Loosely translated, Ye means matter, He means that, and Vav means and.”
“Matter that and that?”
“Matter, that and that,” he echoed into my ear. “Biblically defined as I Am That I Am.”
The room continued to spin as the concept spun through my head.
“So the name of God,” I started, “it means…”
“All that is,” Yewell finished.
“Why are you telling me this,” I asked, still staring into the obliqueness that was once my reality. “What does religion have to do with marketing?”
“First, if the name of God means `all that is’, it has something to do with everything. Second, I’m not talking about religion. True, the terminology I just defined sprouted from the Judeo-Christian heritage, but it is merely the depiction of God as it has come to be understood by a certain group of people. I’m referring to something deeper.”
“And what is that?”
“Spirituality.”
“What’s the difference?”
“Religion is behavioral. It is something that people do in order to feel closer to God. Spirituality is experiential. Think of it as God feeling back.”
“What does that have to do with marketing?”
“Along with Mind, Body, and Heart, Spirit is one of the four components of the human being. As you enter into this new revolution, finding that equilibrium is going to play a very great part.”
“What revolution are you talking about exactly?”
“Getting in touch with that spark of divinity within yourself,” he said.
“Spark of divinity?”
“Do you remember how the Bible starts?” he asked.
“Um. Something like `In the Beginning, God cr…’.”
“That’s enough,” he interrupted.
“But there’s more,” I said.
“And more was created, but in the beginning, there was just God. If God was all that was in the beginning, it was That which He used as the building blocks for all other creations. Including you and every other person on the planet. The true revolution you’re a part of is identifying that connection.”
Yewell slowly stepped in front of me and looked deeply into my eyes. He blinked once and the room jarred to a stop. He blinked again and the world disappeared.
This is an excerpt from How to Survive an Estralarian Mind Meld. Come back weekly for the next part or order your copy in ebook or paperback today!
